Something you hear children say in a sweet shop or perhaps a toy shop?
Or…an adult who is shopping online? using a self serve machine? Queuing or having to wait for more than a minute for something to happen, wether it be online or in a retail environment.
As we move further in to a “self-serve” and App driven world, are we becoming so impatient we can’t wait for other brands and services to catch up? And by that I mean businesses or brands and even services that don’t allow us to do something straight away.
We are fast approaching a point of no return, some businesses could (will) potentially lose out on sales for not having FAQ’s, Pricing, the power to purchase within seconds at consumers finger tips.
Let’s use McDonald’s for example, so they have the screens in restaurants where you can customise your order…fantastic I arrive choose a screen pay for my order and skip one queue. Leaps and bounds ahead of many fast food outlets.
BUT wait McDonalds don’t stop there! You can now place your order on the McDonald’s App from wherever you wish then once you arrive in store, notify them you have arrived resulting in us even skipping the potential queues for the self serve screens!!!
This is just one example of how the world is evolving and it’s something many companies should be planning for. Could your company deliver results in this fashion? Could bots help? Perhaps email automation?
After all we wouldn’t expect potential customers to have to spend a little while of their own personal time searching for what they want to know, especially in a phase growth for marketing automation and the power of apps, bots and voice controlled devices.
To see how we can help your business deliver a customer focused experience, please don’t hesitate to contact us… NOW NOW NOW
We are pleased to announce we have entered into an exciting partnership with UK marketing automation platform Force24, as part of our growth strategy for 2020 and beyond.
We have delivered more than 43 marketing, design and web development projects, for clients large and small. But with all eyes now on the next year, our co-founder Richard Mansfield sought a technology-driven solution to further improve the performance of customer Continue reading “Dark Cherry Creative are now a platinum partner of Force24”
- Full of eastern promise?
We’ve got an in-house marketing team that looks after the SEO requirements for many of our customers. Anybody with an email address and a website however will have been bombarded with emails at some point from Indian (normally) marketing companies offering fixed price results. Normally these are of a slightly dubious nature and are easily dismissed, but what is actually on offer here?
SEO – fixed price results
This is the normal lure, and the first mistake that Indian SEO companies make when pitching to an even slightly savvy customer. The fundamental truth of search engine optimisation is that there are no guarantees with regards to results; something we’re extremely open with our customers about. Search engines such as Google shift their goal often and results change as often as the wind. You can make improvements to a site and its online marketing and normally see results, however the extent to Continue reading “Cheap Organic SEO Services?”
Live chat has been around for quite a while, it’s no longer an emerging technology or trend. The general idea behind it is to break down a barrier to customer engagement or cut costs by enabling support teams to deal with requests more efficiently (and therefore more cheaply).
When we say live chat, we mean any popup window / box that enables a customer to talk directly in real-time via a textual medium. A common place you’ll see this is instead of a technical support telephone number, or used alongside to take the load off time and infrastructure intensive telephone support.
In our opinion there are two main types of live chat, although they work in the same basic Continue reading “Live chat, is it all that?”
Good question! Bedtime browsing is an increasingly recognised lifestyle browsing pattern whereby people are making their e-commerce transactions at ungodly hours when you’d expect everyone to be safely tucked up in bed.
Why on earth would people be online making mundane household purchases at 4am in the morning you say? Well studies have shown that with increasingly busy lives people are looking to liberate some of their recreational time and do their shopping while tucked up in bed (https://www.independent.co.uk/news/health/sleep-problems-smart-phones-blue-light-screen-time-browsing-social-media-a8935041.html).
There are a couple of points to draw from this new trend. From a store owner’s point of view, it means Continue reading “What is Bedtime Browsing!?”
WordPress is a very powerful CMS for building your site on, it’s actually the most common content management system used online to this day. For this reason it’s often a lot of people’s go-to application when they’re looking to launch a website. There’s lots of justification for this, it’s popular for a reason, but there’s a little more to it that not everyone understands or takes into account.
Suitability for task
If you’re looking to launch a simple website consisting of a few pages, using a fully featured CMS like wordpress can Continue reading “WordPress: When not to use it for your website”
Part one of this series discussed how to use structured data on your pages so that Google can pick up essential details about your business, and best work out what it’s actually about. Google is pretty smart about categorising pages these days, but the same old rule holds true that the more cues and clues you can give it, the better.
Google My Business is a commonly overlooked feature that allows you to control how your business information appears on result pages. This is separate from actual search results, it’s the section on the right hand side of the main listings that show you visitors your company information. Continue reading “Get your small business found locally: My Business (formally Places)”
Part one: structured data
So you’ve got a website, now you can just sit back and watch the visitors roll in right? Customers will call, business will flourish and all you needed to do was have a website built and put it live. Well, not really.
Getting the site live is the first step, what message does the site convey if nobody is there to read it? Modern search engines (read: Google) are very good at working out what’s worthwhile content and what’s not, however unless you give your site the best possible chance of at ranking you’re likely to sit below your competitors Continue reading “Get your small business found locally: structured data”
Happy New Year from the whole team, stay safe and we’ll see you in 2019. Thank you to all our customers through 2018, your business is much appreciated. Please get in touch with anything we can do for you in the New Year – we look forward to working with you!
It used to be that having a website was the beginning, middle and end of your online presence. You launch your new all-singing all-dancing website then sit back and watch customers roll in. The thing is; the Internet is always evolved and reinventing itself. Norms become passé and get replaced by new mediums and trends.
What am I missing?
The first and most obvious would be social signals. We always recommend that you have some sort of visibility on a few social platforms and plug these into your website in a meaningful manner. There are a few reasons for this, the most obvious being that it’s another medium Continue reading “Online visibility in 2018”