Instant Website vs Bespoke Website

There has been a fairly large spike in demand for websites across a variety of sectors; this demand shows no signs of abating. Some of these sectors are made up of larger companies with disposable cash flow to allocate to large full-featured websites, however there are a large number of small businesses that would also benefit from a website.

This is where the “instant website” companies come in, they promise a simple and easy entry for companies needing a web presence. Sounds great in theory right? Some prices are simple too low to ignore, so what do you actually get for your money?

The “instant 1-click website”

Well they do what they say on the tin, so to speak. You’ll receive a site that contains your contact details and not normally much more. The normal method of doing this is that the company providing the web services has a number of templates to choose from, and you simply drop your company name and contact details in there.

It’s a website and it has your name on it. Most people just leave it at that, putting a big check mark next to “website” on their to do list.

Website templates vs bespoke website

Sorry, there are quite a few differences. The price that seemed too good to be true, often is! With a traditional custom made website you receive a site with a design, look and feel that’s tailored to your individual company needs. As long as you choose a competent digital agency that is.

The problem with instant website templates

Here’s the biggest issue, they’re hugely generic. The norm is to feature a large general themed image that can be applied to a huge variety of different businesses, think Moonpig greeting card with your company name in plain text.

The image this conveys is somewhat weak, and does nothing for your branding. Part of any good website is cementing the actual company image and branding, then conveying the message of your company to the viewer.  A “one size fits all” template can’t possibly do a good job of this, the template company don’t know you, they’ve never met you, and they don’t understand your business.

Fully featured bespoke websites

For any company serious about their web presence, this is honestly the way to go, and we’re not just saying that because we happen to specialise in websites!

When we take on a client we can make the site fit your budget wherever possible, we’ll work with you to deliver a site that will work for your company effectively, rather than just putting your name on a page.

We start from the bottom and work upwards, company branding is always at the centre of any effective website. Initially we always look to focus on branding, logos and related imagery, then look at building a site around this that is true to your message.

The benefits of a bespoke website

A bespoke website will always cost a little more, there’s no way of getting around this, there’s simply more work involved. But there are a huge number of benefits:

  • We’ve met you and understand your company needs
  • We’re real people that want to see you succeed
  • You gain a technical partner any ally, we’re on hand to help with any questions you might have
  • No technical knowledge required, we’re experts – you don’t have to be
  • You get the exact site you want, not a compromise

Some food for thought next time you consider a one-click instant website. Get in touch with any requirements you may have – we love to hear from you.

Get in touch by visiting our contact page

Mobile-first Google indexing is here

Noticed any changes in your site rankings lately? Google have just rolled out their “mobile first” algorithm, you’ll most likely receive an email notification from Google webmaster tools if you’re enrolled.

What does this mean?

Put simply, it means that google is now looking at the mobile version of your website instead of the desktop version when deciding where your site should rank. Assuming you’ve got an up to date responsive design this could result in a traffic boost. If your site doesn’t cater for mobile users however you may find yourself penalised and your site pushed down the listings.

Am I affected?

This should be fairly easily spotted by looking at your traffic in Google Analytics, if there is a noticeable dip around mid-September then you may want to take a look at how your site performs on mobile devices.

What is expected?

Basically, your site needs to offer a seamless transition to smaller screen sizes without any horizontal scrolling. Elements need to be of a decent enough size to see clearly and no elements should be unusable. Speed is also a factor – heavyweight slow sites don’t typically works as well on mobile devices due to their lower bandwidth.

What can I do?

We’re experts at mobile websites – we can take your existing site and make it work, or even offer you a brand new site that will work on anything you can throw at it. With more users than ever before using mobile devices to access websites, mobile compliance cannot be ignored.

Take a look at our mobile website services page (http://darkcherrycreative.co.uk/services/web_mobile)for more information

Further reading

Google Webmaster Tools: https://www.google.com/webmasters/

Google Analytics: https://analytics.google.com/analytics/

Best practices for mobile-first indexing: https://developers.google.com/search/mobile-sites/mobile-first-indexing