Why now is the right time to launch a website for your services.
This might seem like a strange statement, surely there’s little point in launching a new website or web project so late in the year? Actually that couldn’t be further from the truth.
For a lot of companies, January / February tend to be fairly quiet times, customers have overspent at Christmas and they’re waiting for their credit card statements to land. There’s a lot of evidence (as well as our own personal experience!) to suggest that these “quiet times” are actually used for reducing costs, re-costing supplies, putting contracts out to tender etc. All in the interest of reducing costs while business is slower.
What the start of the year actually is, in reality, is a golden opportunity to get a foot in the door. This can pay dividend for the rest of the year, you’ve got the chance to win new contracts and attract new custom while their actively looking to streamline their spending. January / February are when potential customers are busy doing their research!
This holds true for a variety of different industries. It’s especially true of markets that are price sensitive. If you could provide vehicle maintenance for a fleet of company vehicles for a vastly reduced price (for example), there’s a good chance that you’d be able to win a lucrative new contract for the year ahead.
A website provides the potential for vastly increased company exposure, by having a web presence you’re instantly increasing the chance of customers finding your company and using your services. If you’re currently without a website, or maybe yours is in need of a revamp, maybe now is the time to do it?
Get in touch with our team for more information.
This is a genuine question we get asked all the time, people have been told they need a website but don’t necessarily know the reasons for it.
Let’s break it down
Depending on the sort of business you operate, a website can have a number of applications. The sort of customer that tends to ask why they need a website is the customer that does something not intrinsically linked with the internet. A company selling car detailing products online already knows why they need a website – it’s a core part of their business model!
A good example might be a local plumber. A trade that doesn’t specifically require a website in order to function, however the benefits of having one are really substantial.
Visibility: This is the most obvious. At its most basic level, people hear company names or get a company recommended. What’s the first thing they do? Generally, they tap it into Google to locate the company contact details. If they have a web presence and they’re easily findable – that’s a potential customer that’s going to make contact vs a customer that will probably end up finding another similar company first.
Authority: Extremely important and often underestimated! A company that has no website address and a free email address (like email@example.com) is not going to come across to a prospective customer as looking especially professional. It makes a world of difference for a customer to find an attractive website, easily findable with examples of work, testimonials, contact details and a proper email address (firstname.lastname@example.org might be better in this case!).
Perceived value: This is also less obvious. A company operating from an unbranded white van, with no website, no email address etc. will have the appearance of a budget service provider. As such, there’s research to suggest that the amount customers deem an appropriate cost for the services rendered will be lower. If a tradesman turns up in a smartly presented van with sign writing, has a website and proper branding they actually have a higher perceived value, hence will generally invoice their services at a higher rate.
I hope this gives you some food for thought if you were going to ask why you need a website. If you’ve still got questions – get in touch!