Live chat, is it all that?

Live chat has been around for quite a while, it’s no longer an emerging technology or trend. The general idea behind it is to break down a barrier to customer engagement or cut costs by enabling support teams to deal with requests more efficiently (and therefore more cheaply).

When we say live chat, we mean any popup window / box that enables a customer to talk directly in real-time via a textual medium. A common place you’ll see this is instead of a technical support telephone number, or used alongside to take the load off time and infrastructure intensive telephone support.

In our opinion there are two main types of live chat, although they work in the same basic Continue reading “Live chat, is it all that?”

What is Bedtime Browsing!?

Good question! Bedtime browsing is an increasingly recognised lifestyle browsing pattern whereby people are making their e-commerce transactions at ungodly hours when you’d expect everyone to be safely tucked up in bed.

Why on earth would people be online making mundane household purchases at 4am in the morning you say? Well studies have shown that with increasingly busy lives people are looking to liberate some of their recreational time and do their shopping while tucked up in bed (https://www.independent.co.uk/news/health/sleep-problems-smart-phones-blue-light-screen-time-browsing-social-media-a8935041.html).

There are a couple of points to draw from this new trend. From a store owner’s point of view, it means Continue reading “What is Bedtime Browsing!?”