New Year / New Business

Why now is the right time to launch a website for your services.

This might seem like a strange statement, surely there’s little point in launching a new website or web project so late in the year? Actually that couldn’t be further from the truth.

For a lot of companies, January / February tend to be fairly quiet times, customers have overspent at Christmas and they’re waiting for their credit card statements to land. There’s a lot of evidence (as well as our own personal experience!) to suggest that these “quiet times” are actually used for reducing costs, re-costing supplies, putting contracts out to tender etc.  All in the interest of reducing costs while business is slower.

What the start of the year actually is, in reality, is a golden opportunity to get a foot in the door. This can pay dividend for the rest of the year, you’ve got the chance to win new contracts and attract new custom while their actively looking to streamline their spending. January / February are when potential customers are busy doing their research!

This holds true for a variety of different industries. It’s especially true of markets that are price sensitive. If you could provide vehicle maintenance for a fleet of company vehicles for a vastly reduced price (for example), there’s a good chance that you’d be able to win a lucrative new contract for the year ahead.

A website provides the potential for vastly increased company exposure, by having a web presence you’re instantly increasing the chance of customers finding your company and using your services. If you’re currently without a website, or maybe yours is in need of a revamp, maybe now is the time to do it?

Get in touch with our team for more information.

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