Part one: structured data
So you’ve got a website, now you can just sit back and watch the visitors roll in right? Customers will call, business will flourish and all you needed to do was have a website built and put it live. Well, not really.
Getting the site live is the first step, what message does the site convey if nobody is there to read it? Modern search engines (read: Google) are very good at working out what’s worthwhile content and what’s not, however unless you give your site the best possible chance of at ranking you’re likely to sit below your competitors Continue reading “Get your small business found locally: structured data”
Happy New Year from the whole team, stay safe and we’ll see you in 2019. Thank you to all our customers through 2018, your business is much appreciated. Please get in touch with anything we can do for you in the New Year – we look forward to working with you!
It used to be that having a website was the beginning, middle and end of your online presence. You launch your new all-singing all-dancing website then sit back and watch customers roll in. The thing is; the Internet is always evolved and reinventing itself. Norms become passé and get replaced by new mediums and trends.
What am I missing?
The first and most obvious would be social signals. We always recommend that you have some sort of visibility on a few social platforms and plug these into your website in a meaningful manner. There are a few reasons for this, the most obvious being that it’s another medium Continue reading “Online visibility in 2018”
We buy lots of domain names for customers, lots. Some of which know exactly what they’re looking for and have done their research, some have even jumped the gun and bought their own domain name to protect their brand. What’s more common however is a new company approaches our team seeking advice over the choice of domain name. Continue reading “URL’s, what’s in a name?”
Why now is the right time to launch a website for your services.
This might seem like a strange statement, surely there’s little point in launching a new website or web project so late in the year? Actually that couldn’t be further from the truth. Continue reading “New Year / New Business”
This is a genuine question we get asked all the time, people have been told they need a website but don’t necessarily know the reasons for it.
Let’s break it down
Depending on the sort of business you operate, a website can have a number of applications. Continue reading “Why do I need a website?”
There has been a fairly large spike in demand for websites across a variety of sectors; this demand shows no signs of abating. Some of these sectors are made up of larger companies with disposable cash flow to allocate to large full-featured websites, however there are a large number of small businesses that would also benefit from a website.
This is where the “instant website” companies Continue reading “Instant Website vs Bespoke Website”
Noticed any changes in your site rankings lately? Google have just rolled out their “mobile first” algorithm, you’ll most likely receive an email notification from Google webmaster tools if you’re Continue reading “Mobile-first Google indexing is here”
For the past 5 years, in particular, smartphone usage has seen a huge spike – actually overtaking desktop usage in 2017. For the past 12 months, however, usage has stagnated – there has been no noticeable change in mobile use vs desktop use. Continue reading “Has Smartphone usage peaked?”
This is a common question for many small businesses, there’s a real stigma regarding making the move online and accepting orders – unnecessarily so in our opinion.
Sure there are some companies with the skills and know-how in-house to open an online store, maybe with a bit of effort they can muddle through and set up a website Continue reading “How do I start selling online?”