- Full of eastern promise?
We’ve got an in-house marketing team that looks after the SEO requirements for many of our customers. Anybody with an email address and a website however will have been bombarded with emails at some point from Indian (normally) marketing companies offering fixed price results. Normally these are of a slightly dubious nature and are easily dismissed, but what is actually on offer here?
SEO – fixed price results
This is the normal lure, and the first mistake that Indian SEO companies make when pitching to an even slightly savvy customer. The fundamental truth of search engine optimisation is that there are no guarantees with regards to results; something we’re extremely open with our customers about. Search engines such as Google shift their goal often and results change as often as the wind. You can make improvements to a site and its online marketing and normally see results, however the extent to Continue reading “Cheap Organic SEO Services?”
Part one of this series discussed how to use structured data on your pages so that Google can pick up essential details about your business, and best work out what it’s actually about. Google is pretty smart about categorising pages these days, but the same old rule holds true that the more cues and clues you can give it, the better.
Google My Business is a commonly overlooked feature that allows you to control how your business information appears on result pages. This is separate from actual search results, it’s the section on the right hand side of the main listings that show you visitors your company information. Continue reading “Get your small business found locally: My Business (formally Places)”
Part one: structured data
So you’ve got a website, now you can just sit back and watch the visitors roll in right? Customers will call, business will flourish and all you needed to do was have a website built and put it live. Well, not really.
Getting the site live is the first step, what message does the site convey if nobody is there to read it? Modern search engines (read: Google) are very good at working out what’s worthwhile content and what’s not, however unless you give your site the best possible chance of at ranking you’re likely to sit below your competitors Continue reading “Get your small business found locally: structured data”
This is a genuine question we get asked all the time, people have been told they need a website but don’t necessarily know the reasons for it.
Let’s break it down
Depending on the sort of business you operate, a website can have a number of applications. Continue reading “Why do I need a website?”
Noticed any changes in your site rankings lately? Google have just rolled out their “mobile first” algorithm, you’ll most likely receive an email notification from Google webmaster tools if you’re Continue reading “Mobile-first Google indexing is here”