The Danger of being a strictly ‘Bricks and Mortar’ Business

In today’s world, an online presence is important for any business. But why is that?  Well, depending on your type of business you can benefit from it in a multitude of different ways.  However, whatever your business – being online is paramount to successful marketing.  Social media is one of the biggest tools we have at our disposal for marketing, especially targeted marketing. 

In 2019, the Yellow Pages ceased the printing and distribution of their famous bright yellow directories, having moved from print to digital.  This goes to show that customers are now searching online for businesses and products rather than picking up the phone book.  So, let’s look at how much further a website and a strong online presence can take your business.

For this example, we will say your business is a painting and decorating company.  A potential customer goes online and searches “painter and decorator in my local area”.  The top result may well be yell.co.uk, in which case there will be contact details for various companies in the area.  For some – that’s as far as online presence goes.

However, you appear in the top 5 Google results.  The customer goes to your website.  On your site is information on your company, the services you offer, perhaps some guide prices, a photo reel highlighting some of the work you’ve done previously and of course – positive customer reviews.  There’s also links to your social media feeds.  Facebook shows more customer reviews, comments, likes, shares of your work.  Constantly reaching a wider audience.  On Facebook you can join the local community group and post details of your business there.

The “shareability” of social media makes reaching thousands of people very easy to do and can be very cost effective.   

A survey carried out in 2019 showed that 90% of people use the internet to find local businesses, with 33% looking daily.  82% of customers read online reviews for local businesses and 97% read the businesses’ replies to the reviews.

There has never been a more important time to ‘go online’ as a business.  Contact Dark Cherry today to discuss how we can help you further your customer base and assist you going forward.

Cheap Organic SEO Services?

  1. Full of eastern promise?

We’ve got an in-house marketing team that looks after the SEO requirements for many of our customers. Anybody with an email address and a website however will have been bombarded with emails at some point from Indian (normally) marketing companies offering fixed price results. Normally these are of a slightly dubious nature and are easily dismissed, but what is actually on offer here?

SEO – fixed price results

This is the normal lure, and the first mistake that Indian SEO companies make when pitching to an even slightly savvy customer. The fundamental truth of search engine optimisation is that there are no guarantees with regards to results; something we’re extremely open with our customers about. Search engines such as Google shift their goal often and results change as often as the wind. You can make improvements to a site and its online marketing and normally see results, however the extent to Continue reading “Cheap Organic SEO Services?”

Get your small business found locally: My Business (formally Places)

Part one of this series discussed how to use structured data on your pages so that Google can pick up essential details about your business, and best work out what it’s actually about. Google is pretty smart about categorising pages these days, but the same old rule holds true that the more cues and clues you can give it, the better.

Google My Business is a commonly overlooked feature that allows you to control how your business information appears on result pages. This is separate from actual search results, it’s the section on the right hand side of the main listings that show you visitors your company information. Continue reading “Get your small business found locally: My Business (formally Places)”

Get your small business found locally: structured data

Part one: structured data

So you’ve got a website, now you can just sit back and watch the visitors roll in right? Customers will call, business will flourish and all you needed to do was have a website built and put it live. Well, not really.

Getting the site live is the first step, what message does the site convey if nobody is there to read it? Modern search engines (read: Google) are very good at working out what’s worthwhile content and what’s not, however unless you give your site the best possible chance of at ranking you’re likely to sit below your competitors Continue reading “Get your small business found locally: structured data”