WYJ Ltd Project
WYJ are a shop fitting / fitout company based in West Yorkshire. They're responsible for many well-known retail, office and leisure spaces countrywide. You might have seen their work in Brewdog, Barbour or Europcar.
They approached us with an existing website that had been built in-house, but needed rebranding and a long list of technical changes and refinements to bring the design up-to-date..
We refreshed the existing website with new branding and resampled imagery. The technical changes resulted in an 80% reduction in page load time making for a greatly improved customer experience. The existing CMS software was updated with all available security fixes to ensure a stable and secure site platform.
The new refreshed site has relaunched and seen an immediate increase in search engine positioning. The previous site had been heavily penalised for slow-loading and using large images. Resampled assets and streamlined scripting saw load times brought into line with modern search engine expectations.