Aqua Consultants
Won over £50 million in tender support
Client Objectives
Aqua initially came to us looking for logo and graphic design services. We’ve built a great working relationship with the company and now support them with a wide variety of projects including tenders, brochures, logos, social media, seo and websites.
With such a diverse range of requirements we were happy to become a close digital partner for Aqua Consultants and continuing to help them to grow the business and expand their reach.
Website Design
Since the new site launched, we’ve measured a huge increase in customer interaction, more monthly visitors and visitors staying on the site for longer. With a fresh approach to organisation and structure there’s a clear and concise path to finding relevant information.
Our approach with the new site design was to completely revamp the visual feel and graphic style. The aim being to break down complex topics in a highly visual yet descriptive manner. Ease navigation was a key goal and resulted in the unique and attention-grabbing main navigation on the homepage. Previously the old site had seen a high bounce rate on this page where the data suggested they were not finding the information or topics they’re looking for.
The Solution
Our web solution is a headless content management system for site data and maintenance with a React / Next frontend to create a single-page application that seamlessly loads information between pages before you’ve even clicked on it.
All pages are incrementally statically generated for maximum speed. low server load and maximum security.
Under the hood, all imagery is optimised and compressed to optimal size and formats then lazy-loaded for visitors. The goal from the outset was to deliver a site with no loading times and maximum accessibility for the visitor.
Our solution will adapt to work on any device or screen size without compromising the bold new visual style or features.
The Results
Since the new site launched, we’ve measured a huge increase in customer interaction, more monthly visitors and visitors staying on the site for longer. With a fresh approach to organisation and structure there’s a clear and concise path to finding relevant information.
The site is also built from the ground up to be extended as required and grow with client demands.
50%
-12%
40%
100%
Social Media Support
The core of the Aqua social media output involves the creation of visual assets, infographics and fully designed posts. We manage and schedule all social media output as well as running recruitment and visibility based PPC campaigns on LinkedIn to support activities as required.
Tender Support
We work closely with Aqua Consultants on their tender applications for external companies. Now every single document is on-brand with the brand guidelines, consistent and fully branded.
Our tender support services take the raw information supplied for the tender and turn it into an eye-catching, informative and easy-to-read document. A well-structured application is key to presenting a strong and professional company image. The results and increase in successful tenders speak for themselves.
23m
Logo Design
The Aqua group companies has an exponentially increasing number of sub-brands. It’s important for a group of companies that cohesive branding and a familiar visual style is maintained across these brands. We’ve designed a number of logos to complement the umbrella brand, instantly part of the Aqua group of companies.
Testimonial
We spoke to company director Paul Massey about some of the services we provide. Hear what he had to say about our design, marketing. website services, as well as his experience of working with our team in this video.
We initially engaged Dark Cherry for some new logos but very quickly realised that they could help us in so many parts of our business. They have developed brochures, websites, ran social campaigns and recently supported us with a major tender which we won!
Great guys, very friendly and driven to deliver great outcomes for their clients. Would recommend to anyone that needs marketing support.