Put simply, how well your site is optimised affects how likely potential customers are to find your site ahead of your competitors.
SEO can be a complex and constantly changing topic, we stay abreast of changes and trends and work with you to improve how your site ranks in search engines. We break this down into 4 distinct stages:
Initial research
Before making any site changes or publishing content, we conduct an in-depth audit of the current SEO performance, this will form the basis of our campaign.
- Keyword analysis
- Competitor analysis
- Site analysis
- Content analysis
Site changes
In order to maximise search visibility, we’ll take the results of the site analysis and make the following changes as required in order to obtain compliance in key target areas:
- Structure (headings, layout, keyword placement)
- Technical (compliance, performance, code issues, accessiblity, images, scripting)
Content generation
Creating optimised content is the cornerstone of the changes we roll out when optimising a website for listing performance. Well-structured semantic information with clear sections of keyword optimised text are well digested by search engines.
Depending on the project we may also roll out specific optimised landing pages for services / categories, dedicated pages designed to rank for a single keyword theme.
Link building
Contrary to what other agencies may tell you, building links should be one of the last things to tackle when optimising a website. Blindly building links to add authority without ensuring all the on-site aspects are taken care of first can be a huge waste of time and money.
Beware any agency that just wants to build links, there’s every chance they’ll do more harm than good.
