Pairing volunteer befrienders with socially isolated

Case Studies

Client Objectives

Let’s B:Friend is a non-profit organisation with a mission statement of pairing vulnerable, isolated and older neighbours in the community with volunteers in an effort to reduce loneliness.

They came to us with the requirement for a fresh take on their existing website that would empower them to take control of their web presence, move the company forward and increase donations.

  • Vibrant new interface
  • Ease of maintenance
  • Focus on fundraising
Client Objectives

Website Design

The design itself was created to integrate tightly with the existing brand guidelines of the organisation, complementing their social media output and presenting a clean and consistent appearance. 

From the outset we knew we needed an impactful, colourful and high-contrast design to draw the eye from the moment a visitor lands on the site. A full-screen snap-scrolling homepage showcases the main areas of the site with a modern and minimalist design aesthetic.

The Solution
The Solution
Instagram Feed
The Solution

The Solution

With a focus on tight integration with signup forms and inclusivity, we devised a solution that works optimally on any device and any screen-size. The site is packed full of smooth and subtle animations, these are all designed to degrade gracefully so the site runs quickly and is easy to navigate on mobile devices. 

We’ve also put the donations system from dead-centre, as this is literally the lifeblood of the organisation, without this they wouldn’t be able to conduct their crucially important activities.

The Results

In addition to a full redesign, we also rolled out a raft of new features to push the organisation forwards. These include a more easily maintained news system, information on new social pairings, and a social club page that updates a live map with locations of nearby events. 

To ease administration the new signup and referral forms are designed to be low friction, but extremely well validated so that the limited time employees have to spend is best utilised.


Visitor bounce rate decreased


Increase in unique monthly visitors
Reduced admin time
Validation on all signups
Vibrant and attractive interface
Full mobile compliance
High-contrast and fully accessible
Fully maintainable and extendable
Designed for self-management
Intuitive CMS and admin tools


We caught up with project leader Sara, who is the Senior Communications Officer at B:Friend to get some feedback on the website project. Here's what she had to say.


The team at Dark Cherry helped create a fantastic new website for our charity. It looks great, but crucially, it is also very user-friendly. The team were very helpful and organised a training handover session, so now we can make the most of our Wordpress platform. Thank you so much for all your hard work!

Helped create a fantastic new website
Sara Kopecsni
Sara Kopecsni