TPH Autos were Dark Cherry Creatives' first client. They came to us with plans to open their first garage on South Parade in Ossett. They needed a rebrand, exterior signage, marketing materials and an online presence.
The main objective was to build brand awareness in the local area and introduce local audiences to a new team of highly trained mechanics with a genuine caring nature who are on hand to give peace of mind and keep their vehicles and owners safe.
TPH Autos were using a stock logo and, before launching from their new premises, realised they needed to build a brand that stood out from a crowded market and could grow with their ambitious plans.
The brief included a red, black and white colour palette. It had to deliver impact and a fresh approach to the automotive sector.
Our team knew that all the marketing plans from TPH would need a central point to find out more and allow potential new customers to learn more about the services they offered and get to know their fantastic team.
We started with an informative one-page website that showed their exact location, a list of services, and the opportunity to contact the team to learn more.
As part of their business plan, we were instructed to build a fully bespoke website that would keep within their brand, deliver their ethos and values, showcase their services in more precise detail, and answer frequently asked customer questions. So our team replaced the outdated one-page website with a new bespoke build.
As a new business looking to grow the presence and name of its business, the team at TPH asked us to create a series of marketing materials for local event sponsorship, flyer drops, and magazine and newspaper adverts.
This has dramatically increased brand awareness in the surrounding villages and the surrounding areas of their targeted locations.
Fast forward five years to April 2023, and TPH Autos is now one of Wakefield's most trusted and recommended garages. Their team continues to grow, and their excellent standard of service has brought attention from local business owners who require fleet maintenance to keep their businesses on the road.
It has been our pleasure to see TPH Autos surpass its goals year after year while pushing the motor sector to new heights and maintaining its promise of honest and reliable mechanics for its growing clientele.