If you’re on the ball with your Google analytics reports, you’ll know that controlling your bounce rates is of critically importance. A “bounce” is defined as a visitor who clicks onto your site, then promptly leaves.
This can happen for a huge number of reasons. Maybe your website doesn’t work well in the browser they’re using, or they find the site doesn’t look as credible as they expected. It could just be low quality content.
One of the most popular causes is actually a landing page with a weak message. If somebody clicks onto the site and can’t immediately see what the site is about or isn’t drawn to read further with an appropriate CTA they’re likely to look elsewhere.
A visitor should see the following:
- A site with professional presentation
- Confirmation that the information they were seeking is present on the site
- Credibility that information is relevant and current
- Authority of the person / company presenting the content
- A site that… works! (we’ve seen examples where technical snafu’s have resulted in broken pages / links)
Look at your page as if you were a potential visitor and ask yourself if you’d read further.