Let’s break it down
Depending on the sort of business you operate, a website can have a number of applications. The sort of customer that tends to ask why they need a website is the customer that does something not intrinsically linked with the internet. A company selling car detailing products online already knows why they need a website – it’s a core part of their business model!
A good example might be a local plumber. A trade that doesn’t specifically require a website in order to function, however the benefits of having one are really substantial.
Visibility: This is the most obvious. At its most basic level, people hear company names or get a company recommended. What’s the first thing they do? Generally, they tap it into Google to locate the company contact details. If they have a web presence and they’re easily findable – that’s a potential customer that’s going to make contact vs a customer that will probably end up finding another similar company first.
Authority: Extremely important and often underestimated! A company that has no website address and a free email address (like email@example.com) is not going to come across to a prospective customer as looking especially professional. It makes a world of difference for a customer to find an attractive website, easily findable with examples of work, testimonials, contact details and a proper email address (firstname.lastname@example.org might be better in this case!).
Perceived value: This is also less obvious. A company operating from an unbranded white van, with no website, no email address etc. will have the appearance of a budget service provider. As such, there’s research to suggest that the amount customers deem an appropriate cost for the services rendered will be lower. If a tradesman turns up in a smartly presented van with sign writing, has a website and proper branding they actually have a higher perceived value, hence will generally invoice their services at a higher rate.
I hope this gives you some food for thought if you were going to ask why you need a website. If you’ve still got questions – get in touch!