The content has to be right and the site has to work. This is one of the first places we start with our SEO efforts. You can have the greatest product in the world and write superb content, but if there’s a technical issue on your site that prevents Google from indexing your content or understanding the layout / structure, you’re going to face an uphill battle.
Technical website audit
Our on-site optimisation starts with a full technical audit of your website. We look at what’s working, what’s not, and find anything that we’d consider broken. This then get’s further broken down into a list that’s either:
- Essential to fix: a serious technical issue that will harm your visibility
- Action required: this could be anything from missing image metadata to lacking key layout features
- Potential opportunities: something that you don’t currently do with the site, but could potentially result in better page content or make your site more attractive to search engines
Optimised website content & copywriting
Once we’re happy that the site works, it’s a case of working on your content. There’s a lot more to writing content than copy/pasting information from competitors or Wikipedia (don’t do this!). You need to write informative, well structured and unique content for your company. It should be specific and designed to engage your readers.
We can provide SEO optimised copy for your site or rework your existing content to be more readable and rank better. Google themselves will tell you that “content is key”, so this is an essential step that you need to get right. Well written and optimise content can pay for itself in a single conversion.