Hopkinson Cycles
Well-established bike parts business based in West Yorkshire
The Challenge
Hopkinson Cycles, a well-established bike parts business based in West Yorkshire, had been selling its products through third-party platforms like eBay and other online marketplaces. While these platforms offered a broad customer base, the associated fees, limited branding opportunities, and scattered online presence were becoming increasingly restrictive.
Hopkinsons was ready to take control of its digital footprint, reduce platform costs, and centralise its operations under one roof—its own.
Website Design
We worked closely with Hopkinsons Cycles to create a bespoke eCommerce website that reflects the quality and range of its products and positions it as a trusted, independent online retailer.
The Solution
Built with scalability in mind, the new platform allows Hopkinsons Cycles to manage their inventory, orders, and customer communications in one streamlined system—all while eliminating the commission fees they previously paid to third-party platforms.
Design Support
Following the successful launch of the website and a growing stream of online orders, our partnership with Hopkinsons Cycles has continued through various online marketing services. We've created branded email marketing templates to bring consistency to their communications and align with the look and feel of their website.
In addition, we've supported the business with seasonal campaigns – from promotional artwork to time-sensitive offers – ensuring that their online presence stays active, engaging, and responsive to customer needs. This ongoing support enables Hopkinsons to build brand loyalty and drive growth in a competitive market.
The Results
With its new website live, Hopkinsons Cycles has complete control over its online sales and brand narrative. Not only are they saving money by avoiding platform fees, but they're also building a stronger connection with their customers through a direct and consistent experience. The site is designed to grow with them, supporting future product expansions and marketing efforts as they continue to build momentum in the cycling market.