It was deemed a success to have as many Facebook likes as possible. It was a success metric.
Unfortunately, that isn't the case. It's very much a vanity metric.
At Dark Cherry Creative, we always recommend our clients ignore the number of likes to a page but focus on their content quality.
We would rather have 50 engaging page likes than 7,000 likes knowing they are not our target audience.
When we mention the target audience, we determine whether they would require a service or product you offer. Do you know your target audience? For example, they could be male, 20-35 years old, living in Essex. We found ours by looking for similarities in our client database. Once you know this information, social media is a potent tool, and your focus shouldn't be on 'getting likes'.
Focusing on where your target audience 'hang out' and implementing your content strategy will be far more advantageous than asking everyone you know to share a like for like or other like gaining techniques.
It was only last week a member of our team had a conversation that started with, "I've watched from afar, never liked or engaged with your content, but it was so useful and made me realise I needed your help."
Being consistent and being there for your audience while providing insightful and knowledgeable content is a compelling attribute to any social media channel.
Don't focus on how many likes you have but focus on the content you release and how often you do.
If you would like to speak to our team about social media and how to maximise your potential, please don't hesitate to contact us.