It used to be that having a website was the beginning, middle and end of your online presence. You launch your new all-singing all-dancing website then sit back and watch customers roll in. The thing is; the Internet is always evolved and reinventing itself. Norms become passé and get replaced by new mediums and trends.
What am I missing?
The first and most obvious would be social signals. We always recommend that you have some sort of visibility on a few social platforms and plug these into your website in a meaningful manner. There are a few reasons for this, the most obvious being that it’s another medium for customers to find your company / website. There is also the fact that having this social presence gives more weight to your website, in turn making it more likely to be found.
Which social channels?
This depends a little on what sort of business / website you run, not all mediums are suitable for all companies. As a bare minimum we always recommend a Facebook business page, an Instagram account (you’ll need something visual to share though!) and a Twitter account if you intend to publish updates and news.
If you intend to publish lengthier articles then it’s well worth having your own blog, you can then use your social channels to announce to your followers that you’ve published new content.
We always advise on what’s the most suitable for you when we build your web presence. For example if you happen to have a lot of tutorial videos then it would be an excellent idea to use Youtube for your video content, this can tie in with your website material.
Business listings, location location…
If you have a physical product to sell, or you have an actual branch / store – the google places / maps listing is hugely important. It gives local customers a hugely inflated chance of finding your company details and website. You can show pictures of your business, opening times etc to customers before they even get as far as clicking on your site. Local marketing tools like this can be hugely powerful. We can always set this up for you as part of your website package.
It’s all about taking a holistic approach to your online marketing, rather than simply launching a website. Have a chat with our team for more information.